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"I want (members) to be real picky on the front end," says Warren, who's been married to the same woman for 44 years.
"The choice you make with a marriage partner has more to do with the eventual success of your marriage than everything combined that you do" after making your selection.
"We'll get increasingly sophisticated about these things because everyone's time and emotions are very valuable." At Eharmony, Warren attributes the high percentage of women to questions designed to screen out unstable people and the lengthy personality test users have to complete before joining.
What we have is a huge population of working singles who have limited opportunities to go through some elaborate courtship." Many newcomers tend to start with Match.com, one of the oldest and largest sites, because it allows people to freely search the database without going through the steps and personality testing that sites like Eharmony require, Whitehead says. Most online dating sites let you browse profiles for free, but charge you to make contact with an individual.
A common approach is to sign up for free trial memberships at several sites and see which suit you best before putting any money down, says Pepper Schwartz, a sociology professor at the University of Washington and romance expert for Perfect Buying a membership provides you a variety of services.
It's got to be balanced." While most sites remain male-dominated, Tickle has achieved an even gender split by allowing people to take as many of 60 specialized tests as they see fit -- whether they want to measure themselves or search for a partner based on intelligence, values or sexual compatibility, he says.
Eharmony, another dating site, has managed to tip the scale 60-40 in favor of females, says founder Neil Clark Warren, a psychologist for 37 years.
The 435-item test then spits out compatible matches based on 29 factors such as energy level, ambition and child-raising attitudes, and it's up to members chosen as mutual matches to begin a four-stage communication process.